Allied Metal Works, Barton Perreira, Summer Trunk Show

On Saturday July 30th and Sunday July 31st, hundreds of people came out to Spectacle 752 Queen St. W. in Toronto for an inside look at the Fall / Winter 2016 Barton Perreira eyewear collection, and to get a glimpse of what their own faces would like with the latest Hollywood fashions perched on their noses.

Spectacle Queen St

victoria wearing Barton Perriera designer eyewear at Spectacle, 31July2016Spectacle had over a hundred brand new Barton Perreira eyeglasses and Barton Perreira sunglasses to exhibit, plus some fantastic new Allied Metal Works eyewear to show off over the weekend. The collections were unpacked on a white Plexiglass counter at the front of the store.

So many visitors took selfies and tweeted and Instagrammed their personal images with the #BartonPerreira hashtag. They wanted to be the first among friends to connect with this sophisticated glam and let everyone in their circles see how they were Toronto trendsetters.

Allied Metal Works at Barton Perriera trunk show and sale, 31 July 2016, Spectacle

Above is very stylish pair of Allied Metal Works sunglasses available for sale in the store. This was already on the shelf beside a dozen of its sisters.

The new Barton Perreira eyewear, unpacked and put on display by the brand rep at the front of the store was nothing less than spectacular. Twelve trays of glasses excited people who came in the door by forcing them to imagine all the possibilities. The new frames appeared in subtle calicos and creams, and also some pairs were shocking red with accents on the brow.  There were lovely blue and green sunglasses too, with matching blue and green tinted lenses in the frames.

Barton Perriera eyewear in Toronto at Spectacle, 752 Queen St

On the Barton Perreira website it says, “Dedicated to pure luxury, Barton Perreira’s approach to fashion redefines style and elegance. Patty Perreira’s inspired design continues to challenge the industry by unveiling the next new thing.” And here was the next new thing right here in our store.

Barton Perreira frames close upThis is one of the hottest brands in Hollywood right now. Stephen Colbert debuted his Barton Perreira eyeglasses on his show earlier in 2016.  Its the name that so many modern celebrities are choosing, because of the unique shape of the frames, their colours and emotional messaging. The glasses are stylish and easily recognizable. Celebrities spotted wearing them are considered trendy and cool by fashion reporters.

Designer sunglasses are always evolving as a fashion accessory.

Over the last decade, many younger smaller sun wear brands have appeared on the scene to challenge the status quo of the bigger players.  Unlike the dominant European design houses, these start-ups opted for more subtle logo designs and much reduced branding.  Instead of putting their iconography on every surface, they focus instead on creating confident, ‘impactful’ shapes and styles that carry little or no corporate messaging.

Think back on how it was in the nineties. The market was ruled by big European brands like Gucci, Chanel, Versace, and Dolce&Gabbana which made over-sized eyewear in their own distinct brand styles. Men and especially women would wear their sunnies on their heads indoors to continue showing off the brand logos emblazoned on the arms of the frames.  Women’s sunglasses often doubled as hair accessories!

Sylvania, Barton Perriera brand rep But sunwear fashion has changed again.

Here in Toronto we see the growing popularity of younger more sophisticated brands propelled by designers that work to give their glasses an emotion presence , more intricate detailing, and more obvious quality.

Look Closer Through The Lens at Barton Perreira Eyewear

Spectacle has a long and well documented relationship with Bill Barton and Patty Perreira. Just two weeks ago, on July 16th 2016 the company opened its first store in New York City, a little boutique off of Madison Avenue. The designers hired Architect David Spinelli to transform the space into their new brand flagship. It joins four other stores across the USA.  The California-based eyewear company has now conquered America and is ready to expand overseas. In Canada their eyewear is only available in a few select stores, and Spectacle has been proud to call themselves a licensed distributor for many years.

Here’s the fantastic video we played all weekend that gives a great deal of insight into how the eyeglasses are manufactured by highly skilled craftsmen in Japan.

Barton Perreira Factory Video : Hand Made in Japan. from Barton Perreira | BP on Vimeo.

The summer long weekend Barton Perriera show was a real eye opener.

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Spectacle Presents: An Exclusive Ray-Ban Trunk Show

RB Eblast 2

You know the brand name, you know the styles, and you know the celebrities who wear them.  Now experience the latest collection for yourself!

Spectacle will be holding an exclusive Ray-Ban Trunk Show this weekend only over Saturday, July 16th and Sunday, July 17th.  The event will take place in our Distillery District location, and we will be offering special gifts with purchase as well as serving refreshments.

The entire Fall / Winter 2016 collection will be showcased for the first time offering you, our clients, an early opportunity to purchase before it is released publicly.

To rsvp, please contact rsvp@spectaclelovesyou.com.

RB Courage Campaign
Click on the image to launch the campaign video.

In conjunction with their Fall / Winter 2016 releases, Ray-Ban has also launched a new campaign called #ItTakesCourage which celebrates the basis of the brand’s DNA: the courage to be yourself.  The campaign features videos and imagery showcasing people being courageous because of their bravery to be imperfect – centering itself around fighting off stereotypes and being yourself.

You can check out some of the social experiment’s highlights by clicking on the image above.

For more information on the campaign, hi-res product shots, or more details on the F/W 2016 collection, please contact us at pr@spectaclelovesyou.com.

 

 

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Happy Canada Day from Spectacle!

Canada Day Blog

Happy Canada Day from all of us at Spectacle!  To celebrate, our Queen St. and Yonge St. locations will be closed tomorrow, Friday July 1st, and re-open Saturday, July 2nd with regular hours.

The Distillery District shop will remain open on Friday for all of your eyewear needs and, like always, our new online shop is open 24/7!

Enjoy the day off with a few brews and poutine, and we’ll see you Saturday!

 

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Spectacle x Oliver Goldsmith + Claire Goldsmith Trunk Show

OG Father's Day

Prepare for a British invasion at Spectacle!  This Saturday, June 18th, we are hosting an exclusive Oliver Goldsmith + Claire Goldsmith Trunk Show.

Now in its 90th year, Oliver Goldsmith has always been a family-run business.  Famous for its iconic fan base – from Michael Caine and Peter Sellers to Audrey Hepburn and Grace Kelly – Oliver Goldsmith has been a long-standing staple in the eyewear design world.  Enter a new generation: Claire Goldsmith is the great-granddaughter of Oliver Goldsmith who, inspired by her family’s legacy, decided to launch a new era of Goldsmith designs under the title CG Eyewear in 2010, quickly becoming a well-known eyewear label on its own terms.

Now, these two British family lines are coming together for a one-day only event at Spectacle so shoppers can experience the timeless, classic, and historic collections of eyewear for themselves.

Refreshments including treats from across the pond will also be served for the occasion!

A throwback video to when Claire stopped by the Queen St. West location for a special event

See you tomorrow at the Queen St. West shop!

For hi-res product images or more information on either collection, please contact us at pr@spectaclelovesyou.com.

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Spectacle Presents: Maui Jim Trunk Show

We are excited to announce that tomorrow, Saturday, June 11th, we will be hosting a special Maui Jim Trunk Show at our Yonge St. location!  Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii.  Since then, the brand has become the go-to collection for sun and water-sports fans across the globe due to the line’s advanced frame and lens technologies.

Maui Jim sunglasses are best known for their custom PolarizedPlus2 lenses which offer superior polarization in either SuperThin Glass – a lens option 20% thinner and lighter than standard glass, Mauibrilliant – the brand’s most advanced lens material featuring optics nearly as clear as glass, Mauipure – their most popular lens material combining optics almost as crisp as SuperThin with ultra lightweight scratch and shatter resistance, or Maui Evolution – Maui Jim’s most light-weight scratch and shatter resistant selection.

Join us June 11th to view the entire collection and pick up your own Maui Jim shades for the summer ahead!

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