Ray-Ban Eyewear, Spectacle In Distillery District, Trunk Show

Spectacle - 2016 Ray Ban trunk show

Spectacle – Distillery District went red with Ray-Ban popup banners and window decals on Saturday July 16th, and Sunday July 17th 2016 to promote very special trunk show displaying dozens of new eyewear designs from this pioneer brand.

Ray-Ban Trunk Show at the Distillery 16 July 2016

Ray-Ban Trunk Show at Spectacle in Distillery District  July 16, 17th 2016

Ray-Ban sunglasses, SpectacleBright red posters lite up the  historic Distillery District area of Toronto telling everyone there’s a Ray-Ban trunk show happening here!

The Distillery District works hard to maintain their 1870’s Victorian architecture and so our store inside this timeless  venue is the perfect place to showcase this historic company’s new work.

Few modern fashion brands are as old as Ray-Ban.

This famous firm was founded in 1937 by American company Bausch & Lomb and is widely respected by everyone in the industry as the origin point of two entire categories of glasses styles, Aviators and Wayfarers

Aviator sunglasses, or “pilot’s glasses”, were originally developed in the nineteen thirties by the US air force specifically for pilots to protect their eyes while flying, thus the name aviator.

Ray – Ban Aviators

Douglas MacArthur with RayBans

In the nineteen forties, Ray-Ban Aviator style sunglasses first became associated with US fighter aces and bomber captains.  But then Aviators jumped forces after General Douglas MacArthur landed on a beach in the Philippines in World War II and newspaper photographers snapped several pictures of him wearing the glasses. This really blew up the brand and is today considered a pivotal moment in the evolution of modern eyewear. On that day Ray – Ban conquered America.

Ray – Ban Wayfarers

Legend is that the original Wayfarers were intended to be marketed only to men, but women soon fell in love with the sleek, shiny design that can flatter any shape of face.

Wayfarer sunglasses have been manufactured by Ray-Ban since 1956. They were first designed in 1952 by American optical designer Raymond Stegeman who procured dozens of patents (for the parent company, Bausch and Lomb). The design was a radically new shape, “a mid-century classic to rival Eames chairs and Cadillac tail fins.”

President Kennedy wearing Ray-Ban Wayfarer sunglasses The cool new Ray-Ban sunglasses soon began to turn up on everyone famous from Presidents and hipsters. Wayfarers got their MacArthur moment when Audrey Hepburn’s Holly Golightly wore Wayfarers in the 1961 movie Breakfast at Tiffany’s.

Throughout the 50s and 60s, Ray Ban Wayfarers were the sunglasses of choice for screen icons like James Dean and Marilyn Monroe, and influential recording artists as varied as Bob Dylan, Roy Orbison, and John Lennon.

After sales slumped in the seventies, Bausch & Lomb signed a multi-million product placement deal in the early eighties to place the brand’s classic models in mainstream media films and TV shows which is a risky move. The Aviator model was notoriously present in Cobra and Top Gun and it really paid off – according to Wikipedia in the year 1986, Ray-Ban Aviators saw a 40% rise in sales.

Tom Cruise with RayBan sunglasses in the movie Top Gun

In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million.

They also created a line of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.

Ray-Ban calico framesThe strategy worked, and once again Ray-Bans adorned celebrities faces on tabloids and in video clips on entertainment gossip television shows.

After a decade away from the cameras, Ray-Ban was suddenly cool again and even the original Aviator-style, longtime associated with cops and pilots, began showing up on celebrities.

The latest Ray-Ban sunglasses look as good as ever – more pictures coming.

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Spectacle Presents: An Exclusive Ray-Ban Trunk Show

RB Eblast 2

You know the brand name, you know the styles, and you know the celebrities who wear them.  Now experience the latest collection for yourself!

Spectacle will be holding an exclusive Ray-Ban Trunk Show this weekend only over Saturday, July 16th and Sunday, July 17th.  The event will take place in our Distillery District location, and we will be offering special gifts with purchase as well as serving refreshments.

The entire Fall / Winter 2016 collection will be showcased for the first time offering you, our clients, an early opportunity to purchase before it is released publicly.

To rsvp, please contact rsvp@spectaclelovesyou.com.

RB Courage Campaign
Click on the image to launch the campaign video.

In conjunction with their Fall / Winter 2016 releases, Ray-Ban has also launched a new campaign called #ItTakesCourage which celebrates the basis of the brand’s DNA: the courage to be yourself.  The campaign features videos and imagery showcasing people being courageous because of their bravery to be imperfect – centering itself around fighting off stereotypes and being yourself.

You can check out some of the social experiment’s highlights by clicking on the image above.

For more information on the campaign, hi-res product shots, or more details on the F/W 2016 collection, please contact us at pr@spectaclelovesyou.com.

 

 

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