Allied Metal Works, Barton Perreira, Summer Trunk Show

On Saturday July 30th and Sunday July 31st, hundreds of people came out to Spectacle 752 Queen St. W. in Toronto for an inside look at the Fall / Winter 2016 Barton Perreira eyewear collection, and to get a glimpse of what their own faces would like with the latest Hollywood fashions perched on their noses.

Spectacle Queen St

victoria wearing Barton Perriera designer eyewear at Spectacle, 31July2016Spectacle had over a hundred brand new Barton Perreira eyeglasses and Barton Perreira sunglasses to exhibit, plus some fantastic new Allied Metal Works eyewear to show off over the weekend. The collections were unpacked on a white Plexiglass counter at the front of the store.

So many visitors took selfies and tweeted and Instagrammed their personal images with the #BartonPerreira hashtag. They wanted to be the first among friends to connect with this sophisticated glam and let everyone in their circles see how they were Toronto trendsetters.

Allied Metal Works at Barton Perriera trunk show and sale, 31 July 2016, Spectacle

Above is very stylish pair of Allied Metal Works sunglasses available for sale in the store. This was already on the shelf beside a dozen of its sisters.

The new Barton Perreira eyewear, unpacked and put on display by the brand rep at the front of the store was nothing less than spectacular. Twelve trays of glasses excited people who came in the door by forcing them to imagine all the possibilities. The new frames appeared in subtle calicos and creams, and also some pairs were shocking red with accents on the brow.  There were lovely blue and green sunglasses too, with matching blue and green tinted lenses in the frames.

Barton Perriera eyewear in Toronto at Spectacle, 752 Queen St

On the Barton Perreira website it says, “Dedicated to pure luxury, Barton Perreira’s approach to fashion redefines style and elegance. Patty Perreira’s inspired design continues to challenge the industry by unveiling the next new thing.” And here was the next new thing right here in our store.

Barton Perreira frames close upThis is one of the hottest brands in Hollywood right now. Stephen Colbert debuted his Barton Perreira eyeglasses on his show earlier in 2016.  Its the name that so many modern celebrities are choosing, because of the unique shape of the frames, their colours and emotional messaging. The glasses are stylish and easily recognizable. Celebrities spotted wearing them are considered trendy and cool by fashion reporters.

Designer sunglasses are always evolving as a fashion accessory.

Over the last decade, many younger smaller sun wear brands have appeared on the scene to challenge the status quo of the bigger players.  Unlike the dominant European design houses, these start-ups opted for more subtle logo designs and much reduced branding.  Instead of putting their iconography on every surface, they focus instead on creating confident, ‘impactful’ shapes and styles that carry little or no corporate messaging.

Think back on how it was in the nineties. The market was ruled by big European brands like Gucci, Chanel, Versace, and Dolce&Gabbana which made over-sized eyewear in their own distinct brand styles. Men and especially women would wear their sunnies on their heads indoors to continue showing off the brand logos emblazoned on the arms of the frames.  Women’s sunglasses often doubled as hair accessories!

Sylvania, Barton Perriera brand rep But sunwear fashion has changed again.

Here in Toronto we see the growing popularity of younger more sophisticated brands propelled by designers that work to give their glasses an emotion presence , more intricate detailing, and more obvious quality.

Look Closer Through The Lens at Barton Perreira Eyewear

Spectacle has a long and well documented relationship with Bill Barton and Patty Perreira. Just two weeks ago, on July 16th 2016 the company opened its first store in New York City, a little boutique off of Madison Avenue. The designers hired Architect David Spinelli to transform the space into their new brand flagship. It joins four other stores across the USA.  The California-based eyewear company has now conquered America and is ready to expand overseas. In Canada their eyewear is only available in a few select stores, and Spectacle has been proud to call themselves a licensed distributor for many years.

Here’s the fantastic video we played all weekend that gives a great deal of insight into how the eyeglasses are manufactured by highly skilled craftsmen in Japan.

Barton Perreira Factory Video : Hand Made in Japan. from Barton Perreira | BP on Vimeo.

The summer long weekend Barton Perriera show was a real eye opener.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Continue Reading

Ray-Ban Eyewear, Spectacle In Distillery District, Trunk Show

Spectacle - 2016 Ray Ban trunk show

Spectacle – Distillery District went red with Ray-Ban popup banners and window decals on Saturday July 16th, and Sunday July 17th 2016 to promote very special trunk show displaying dozens of new eyewear designs from this pioneer brand.

Ray-Ban Trunk Show at the Distillery 16 July 2016

Ray-Ban Trunk Show at Spectacle in Distillery District  July 16, 17th 2016

Ray-Ban sunglasses, SpectacleBright red posters lite up the  historic Distillery District area of Toronto telling everyone there’s a Ray-Ban trunk show happening here!

The Distillery District works hard to maintain their 1870’s Victorian architecture and so our store inside this timeless  venue is the perfect place to showcase this historic company’s new work.

Few modern fashion brands are as old as Ray-Ban.

This famous firm was founded in 1937 by American company Bausch & Lomb and is widely respected by everyone in the industry as the origin point of two entire categories of glasses styles, Aviators and Wayfarers

Aviator sunglasses, or “pilot’s glasses”, were originally developed in the nineteen thirties by the US air force specifically for pilots to protect their eyes while flying, thus the name aviator.

Ray – Ban Aviators

Douglas MacArthur with RayBans

In the nineteen forties, Ray-Ban Aviator style sunglasses first became associated with US fighter aces and bomber captains.  But then Aviators jumped forces after General Douglas MacArthur landed on a beach in the Philippines in World War II and newspaper photographers snapped several pictures of him wearing the glasses. This really blew up the brand and is today considered a pivotal moment in the evolution of modern eyewear. On that day Ray – Ban conquered America.

Ray – Ban Wayfarers

Legend is that the original Wayfarers were intended to be marketed only to men, but women soon fell in love with the sleek, shiny design that can flatter any shape of face.

Wayfarer sunglasses have been manufactured by Ray-Ban since 1956. They were first designed in 1952 by American optical designer Raymond Stegeman who procured dozens of patents (for the parent company, Bausch and Lomb). The design was a radically new shape, “a mid-century classic to rival Eames chairs and Cadillac tail fins.”

President Kennedy wearing Ray-Ban Wayfarer sunglasses The cool new Ray-Ban sunglasses soon began to turn up on everyone famous from Presidents and hipsters. Wayfarers got their MacArthur moment when Audrey Hepburn’s Holly Golightly wore Wayfarers in the 1961 movie Breakfast at Tiffany’s.

Throughout the 50s and 60s, Ray Ban Wayfarers were the sunglasses of choice for screen icons like James Dean and Marilyn Monroe, and influential recording artists as varied as Bob Dylan, Roy Orbison, and John Lennon.

After sales slumped in the seventies, Bausch & Lomb signed a multi-million product placement deal in the early eighties to place the brand’s classic models in mainstream media films and TV shows which is a risky move. The Aviator model was notoriously present in Cobra and Top Gun and it really paid off – according to Wikipedia in the year 1986, Ray-Ban Aviators saw a 40% rise in sales.

Tom Cruise with RayBan sunglasses in the movie Top Gun

In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million.

They also created a line of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.

Ray-Ban calico framesThe strategy worked, and once again Ray-Bans adorned celebrities faces on tabloids and in video clips on entertainment gossip television shows.

After a decade away from the cameras, Ray-Ban was suddenly cool again and even the original Aviator-style, longtime associated with cops and pilots, began showing up on celebrities.

The latest Ray-Ban sunglasses look as good as ever – more pictures coming.

Save

Save

Save

Save

Save

Save

Save

Continue Reading

Spectacle Presents: An Exclusive Ray-Ban Trunk Show

RB Eblast 2

You know the brand name, you know the styles, and you know the celebrities who wear them.  Now experience the latest collection for yourself!

Spectacle will be holding an exclusive Ray-Ban Trunk Show this weekend only over Saturday, July 16th and Sunday, July 17th.  The event will take place in our Distillery District location, and we will be offering special gifts with purchase as well as serving refreshments.

The entire Fall / Winter 2016 collection will be showcased for the first time offering you, our clients, an early opportunity to purchase before it is released publicly.

To rsvp, please contact rsvp@spectaclelovesyou.com.

RB Courage Campaign
Click on the image to launch the campaign video.

In conjunction with their Fall / Winter 2016 releases, Ray-Ban has also launched a new campaign called #ItTakesCourage which celebrates the basis of the brand’s DNA: the courage to be yourself.  The campaign features videos and imagery showcasing people being courageous because of their bravery to be imperfect – centering itself around fighting off stereotypes and being yourself.

You can check out some of the social experiment’s highlights by clicking on the image above.

For more information on the campaign, hi-res product shots, or more details on the F/W 2016 collection, please contact us at pr@spectaclelovesyou.com.

 

 

Continue Reading

GLCO + Spectacle Collaboration Launch and Exclusive Interview with Garrett Leight

Spectacle is very excited to announce the launch of our exclusive collaboration with California-based eyewear designer GLCO.

The eyewear industry is a business of relationships, like all industries we suppose.  We value our relationships with our clients, our staff members, our suppliers more than anything else.  We’re nothing without our partners.  So we collaborated with one of them, Garrett Leight California Optical – friends who we have supported from Day One – because it’s not only who you’ve shared a past with, but who you want to make a future with.

We’ve created limited edition frames inspired by the art and architecture of the cities we love, Los Angeles and Toronto: Kinney in G.I. Tortoise Laminate and Matte Grey Brooks, both redesigned and engineered for exclusive flat base silver gradient mirror lenses.  Each frame comes with a custom case and cleaning cloth featuring the work of one our favourites: the stainless steel skin of the Walt Disney Concert Hall, a surface that undulates like ocean waves, a shining gray machined texture reflecting the natural blue sky.  What better way to imagine Los Angeles + Toronto than the masterwork of Toronto-born, LA-made Frank Gehry?  A favourite son of both cities – one where he came from, the other where he now calls home.  Inseparable from each other.

So to celebrate our Los Angeles + Toronto collaboration we created a mixtape of tunes that inspire us – because the party doesn’t have to end!

24b (1)
Click the image to access our GLCO + Spectacle playlist!

The man himself, Garrett Leight, also stopped by the Queen St. location for a quick Q+A with Spectacle – read the exclusive interview below:

Spectacle: Why did you choose to do a collaboration with Spectacle?

Garrett Leight: This year we celebrated our five year anniversary, and it’s as good a time as any to look around and figure our who you are and what you’re about.  Where you are and how you got there.  Who inspired you.  Who helped along the way.  So we wanted to collaborate with Spectacle – one of our first accounts, friends who have supported us from Day One.

Spectacle: What about the LA / California connection and your eyewear – what do you find so inspiring about your city that reflects in your designs?

Garrett Leight: All of us are inspired by where we come from.  I just happen to be from Venice Beach, one of the weirder, cooler, more interesting places in America.  So much personality and creativity comes from there – art, architecture, fashion, music, sports, you name it.  Venice has left its stamp on all of it, and to this day our eyewear collection is continually inspired by the crazy array of people, places, and cultures here.

Spectacle: So far where have been your favourite sights in Toronto?

Garrett Leight: Rogers Centre for a ballgame was great, and of course the CN Tower for the View and Drake shoutout!

Spectacle: Where do you see GLCO heading for the future in terms of designs, collaborations, etc.?

Garrett Leight: That’s kind of a secret that I can’t fully divulge.  I definitely have my tricks up my sleeve and am excited to continue working with all different kinds of people ad hopefully creating things that have not been seen in a long time – or ever.

GLCO Visit 2
Garrett in front of our flagship location on West Queen West

A special thanks to Garrett for visiting us in Toronto.  Be sure to pick up your own GLCO + Spectacle collaboration Kinney or Brooks today!

Continue Reading

Happy Canada Day from Spectacle!

Canada Day Blog

Happy Canada Day from all of us at Spectacle!  To celebrate, our Queen St. and Yonge St. locations will be closed tomorrow, Friday July 1st, and re-open Saturday, July 2nd with regular hours.

The Distillery District shop will remain open on Friday for all of your eyewear needs and, like always, our new online shop is open 24/7!

Enjoy the day off with a few brews and poutine, and we’ll see you Saturday!

 

Continue Reading
1 2 3 6